11 Graphic Design Paradoxes

來自Design Observer網站Adrian Shaughnessy分享了十一個與被廣泛接受的平面設計認知相悖的論點。以下簡單節錄重點：

01: There’s no such thing as bad clients: only bad designers.
沒有不好的客戶，只有不好的設計師。

02: The best way to learn how to become a better graphic designer is to become a client.
學習成為一個更好的設計師的方法，就是成為客戶。

03: If we want to educate our clients about design, we must first educate ourselves about our clients.
如果我們想要教育客戶有關設計，我們要先教育自己對客戶的認識。

04: If we want to make money as a graphic designer, we must concentrate on the work — not the money.
如果我們想以平面設計師的身分賺錢，我們應該專注在作品上而不是金錢。

05: For designers, verbal skills are as important as visual skills.
對設計師來說，口語能力和視覺設計能力同等重要。

06: Ideas usually fail not because they're bad ideas, but because they're badly presented.
創意會失敗通常不是因為它是不好的創意，而是因為不佳的呈現方式。

07:“I’m a professional: I know best.” The only designers who use this argument are unprofessional designers.
“我是專家，我最懂。”這是不專業的設計師才會說的話。

08: “All the good jobs go to other designers.” Not true.
“所有好的工作都跑到別的設計師那邊了。”這是不對的。

09: “The best way to run a studio is to be domineering and forceful”. In fact, the opposite is true.
“經營工作室最好的方法是要盛氣凌人而且有說服力。”事實應該要相反。

10: If we believe in nothing, we shouldn’t wonder why no one believes in us.
如果我們什麼也不相信，我們就不應該困擾為何沒人相信我們。

11. When a client says the words — “you have complete creative freedom,” they never mean complete creative freedom.
當客戶說：“你可以完全自由的創作。”的時候，他們從不真正這樣想。